Linksoul is more than a brand. It’s a way of living.
It’s built on the belief that what we make, and how we make it, matters. That work should be meaningful, days should be well spent, and life is richer when it’s shared. Linksoul is the collective life’s work of people who care deeply about one another and choose collaboration over competition. We create products we genuinely value, with people we love, for the good of our families, our community, and the places we call home.
Our roots are in golf. We come from a long line of golfers, craftsmen, and artists who learned patience, integrity, and creativity one day at a time, often somewhere between the first tee and the last green. Golf taught us about connection: to the land, to each other, and to ourselves.
But life doesn’t stay inside the ropes.
These days, our lives are shaped just as much by surfing, skiing, hiking, yoga, travel, cooking, parenting, and long walks with the dogs. We believe it’s the everyday practices, the simple, repeated rituals, that reveal who we are and what we care about most. Golf is still part of our story. It’s just no longer the whole story.
The name Linksoul comes from the idea of “links soul,” the connection we first felt on the golf course and now seek in everything we do. Connection to people. Connection to place. Connection to purpose.
We believe business can be a force for good. That belief guides how we design, how we produce, and how we show up in our community. Our headquarters in Carlsbad, California, is both a design studio and a gathering place. It’s where creativity is shared, not hidden.
Linksoul was founded by John Ashworth and his nephew Geoff Cunningham, alongside a close-knit group of family and friends, drawing on decades of experience in men’s lifestyle apparel, particularly in golf and surf. Their influence helped shape a brand built around thoughtful design, quality, and a respect for how people actually live.
Our mantra is simple: Tempus Fugit. Time flies.
How we spend our time is everything. We believe a good life is built from good days. Days with family and friends, days spent outdoors, days creating with our hands, days that include movement, laughter, and purpose. When life is enjoyed, work follows. When work is meaningful, life feels fuller.
Linksoul isn’t just about golf. It’s about living well.
Though golf is still mandatory on Fridays.