As the saying goes: If you see something you don't like, change it. That's exactly what Phillip Lapuz, the California native with a passion for putters and founder of Kronos Golf, did. Growing up, he spent his summers in his best friend's dad's machine shop, where he became fascinated with putters and their design. When he noticed the line atop a putter wasn't always optimal for alignment and aim, he decided to build his own. A putter that fit his eye; something that helped make him more successful on the greens. Lapuz went on to graduate school in Japan, where he competed on the golf team and his interest in creating flatsticks was set ablaze. He found himself in a similar predicament to his high school years: Unable to find a putter that fit his game. So, again, he decided to make his own. What started as a hobby to benefit him on-course performance, eventually turned into a business. Lapuz's first model, the Touch, had a thick top line and used a fulcrum to balance it out, ensuring that the line was in the right spot. Lapuz's mission with Kronos Golf is to create putters that are not only functional, but fun and aesthetically pleasing. He doesn't create putters based solely on what will maximize sales, but rather what he finds interesting and enjoyable.

He wants to give golfers more artisan, creative and amusing options that expand beyond big name brands. He understands the importance of creating something meaningful as a small business. While he initially resisted the idea of adding graphics to his putters in pursuit of perfect lines, he later realized that putters are for the golfers who play them. The players who find joy and a sense of calm every time they place the blade behind the ball. In recent years, he's embraced the idea of helping golfers express themselves through his designs. An example is his Louis Vuitton inspired putter, which he was initially hesitant about, but it turned out to be a massive success. As an entrepreneur, Lapuz believes that small businesses and people who start them are the innovators of industry, and it's crucial that they believe in their work while pushing the boundaries of conventionality. His passion for putters and his desire to create something different and enjoyable for golfers has earned Kronos Golf a cult following within golf. His mission is to offer more options for golfers beyond the norm and believes Kronos is just scratching the surface.