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2017 AT&T Pebble Beach Pro-Am Poster Art Celebrates One of Golf's Greatest Moments

From Arnold Palmer's U.S. Open comeback at Cherry Hills to Tiger Woods becoming the Masters' youngest champion, golf is replete with defining moments that have shaped sports history, our connection to the game, and our connection to each other. They're the kind of moments we remember where we were, who we were with, and how it made us feel. Among those memories forever engraved in our minds was a profound moment in golf history that took place 30 years ago during the AT&T Pebble Beach Pro-Am. This year, our Art Director and Co-founder, Geoffrey Cunningham, had the honor to create the official poster art for one of the most exciting events on the PGA Tour, not to mention one of the most monumental moments in golf history.


During the first round of the 1987 AT&T Pebble Beach Pro-Am., actor Jack Lemmon found himself in a sticky situation, later dubbed "The Human Chain," on the 16th hole at Cypress Point Club. Lemmon’s longtime tournament playing partner, Peter Jacobsen, described the scene in nervy detail:


"Jack’s ball is a foot from the edge of a cliff,” Jacobsen recalled. “I’m talking about 70 feet straight down to the water. There’s no way he can even try to hit it. That ice plant is slippery. Clint Eastwood is playing in our group and he comes over and gives it his best Dirty Harry squint and says, ‘C’mon, Jack, hit that son of a bitch! I’ll help.’ He gets behind Lemmon and grabs his belt. I’m watching this thinking, ‘Holy cow, two icons of American cinema are about to fall to their death. I gotta do something!’ So I rush over and grab Clint by his belt. Well, [Eastwood’s partner] Greg Norman wants to be part of the fun so he grabs my belt. Then Greg’s belt gets grabbed by his caddie, Pete Bender. The crowd is going nuts. The cameras are everywhere. It’s a great scene. Jack, amazingly, gets the ball out of the ice plant back into the fairway. It’s a heck of a shot. But here’s the kicker: His next shot, he shanks straight into the ocean." To us, "The Human Chain" was one of the lesser-known but equally significant moments in golf history. It served as a reminder that no matter how competitive it can be, golf, in its most basic form, is a social game in which the camaraderie and fellowship will always take precedence over all other endeavors. It's an attitude we stand by and very much similar to the philosophy behind Linksoul. As a sign of our gratitude, we're giving away a signed poster by artist Geoffrey Cunningham. Here's how to enter: https://www.instagram.com/p/BQRZCFHDFD9/